We are challenged by our clients to be more accountable, showing the value of media not only to the marketing team but also the dealers. This partnership allowed us to demonstrate to all stakeholders the role that mobile plays in the decision making process, as well as report on actual footfall to confirm visits split by each targeted forecourt. Very grateful for GroundTruth for letting us take part in this and their outlook on developing technologies which challenges the market and progresses how clients see digital. After all, the future of digital advertising depends on what we do with our partners today.
Patrick Zinga, Digital Media & Programmatic Planner at Amplifi UK