We were looking for a solution that would provide the most precise and accurate location targeting. The ability to buy media programmatically is also vital, so that we could adapt the campaign in real time based on engagement. GroundTruth’s technology has 100% verified location data which helped us target the audience we were after and know whether or not they were within the vicinity of a train station, commuter hub or office area. This precision was essential for us to reach our target audience and obtain great results.
Paul Mitcheson, Head of Communications at Movember UK