Make something halfway around the world feel local. GroundTruth identified Internet Week New York participants as an audience likely to act. On-Premise and Proximity Targeting were used around event venues and travel hubs to reach the right people at the right time and place.
Serving rich media ads with the faces of those in need and a direct call to action, people were directed to a mobile-optimised donation page.
Adding the relevance of location drives immediate impact. In one week, the campaign raised $10,000, purchasing emergency shelter supplies for about 1,000 families.
Mike Delaney, Director of Humanitarian Response for Oxfam AmericaMore Case Studies