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Q4 2016 Quick Service Restaurants Foot Traffic Trends Report

From October 1 to December 1, xAd observed foot traffic visits to top QSR brands, such as McDonald’s, Chick-fil-A, and Starbucks to see how location intelligence data can help predict marketing trends, inform strategic business decisions and provide insights to brand strengths and opportunities.

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Q3 2016 Quick Service Restaurants Foot Traffic Trends Report

From July 1 to September 30, xAd observed nearly 45 million visits to 16 top QSR brands, such as McDonald’s, Panera Bread, and Starbucks to see how its location intelligence data can help predict marketing trends, inform strategic business decisions and provide insights to brand strengths and opportunities.

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2016 Mobile Path to Purchase
The Global Retail Shopper

The following report draws upon research from xAd’s 2016 Global Mobile Path to Purchase study, examining how consumers from five different countries use their smartphones to make retail-related purchase decisions. The five countries highlighted in this report include the United States, the United Kingdom, Germany, China and Japan. In this report, we examine the evolution of mobile and how location influences and informs retail shoppers’ path to purchase around the world.

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Q2 2016 Quick Service Restaurants Foot Traffic Trends Report

From April 1 to June 30, 2016, xAd observed nearly 37 million visits to 16 top QSR brands, such as McDonald’s, Chipotle Mexican Grill and Starbucks to see how its location intelligence data can help to predict marketing trends, inform strategic business decisions and provide insights to brand strengths and opportunities.

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Q1 2016 Quick Service Restaurants Foot Traffic Trends Report

Marketers currently rely on consumers to report on their favourite brands and behaviours. But what they say doesn’t always line up with what they do. To help brands gain a solid understanding of real-world foot traffic patterns, xAd launched it’s first-ever Quick Service Restaurant (QSR) Foot Traffic Trends Report in May of 2016.

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2016 Mobile Path to Purchase
China Study

Since 2012, xAd has conducted its Mobile Path to Purchase Study in various countries to understand how consumers use mobile to aid in purchase decisions. This year, xAd partnered with Millward Brown in China to leverage their local market expertise, surveying over 1,500 smartphone users who have used their device to consider a Fast Food, Retail, or Auto transaction in the past 30 days.

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Location: A Strategic Marketing Imperative

xAd partnered with Forbes Insights to interview industry experts and key marketing decision makers about the role of location in their marketing and how it is quickly becoming a strategic initiative.

The white paper includes interviews with market leaders from major brands including Pepsi, McDonald’s, Wells Fargo, Dunkin’ Brands, and Mike’s Hard Lemonade.

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2016 State of the Market Report

In 2016, mobile advertising spend will exceed $100B globally! It’s now more important than ever for marketers to understand the impact mobile is having on our global economy. In this report, we dive into the major elements of the digital marketplace, as well as the factors driving the year’s biggest mobile trends.

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Mobile Path to Purchase
2015 UK study

This paper will highlight some of the most powerful trends we have seen over the past three years in our annual Mobile Path to Purchase study, examining how consumers use their devices to make purchase decisions in the UK.

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Mobile path to purchase
2015 US study

Since 2012, xAd has conducted its Mobile Path to Purchase study to understand how consumers are leveraging their mobile devices from initial purchase intent to conversion. By understanding how consumers’ mobile use and shopping expectations, marketers can learn how to best engage with their audiences. Get started now to take the guesswork out of mobile advertising.

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2015 Global Location Snapshot

The industry’s first look at how marketers and advertisers are leveraging and planning in mobile and location throughout global regions. Learn why 1 in 5 marketers consider mobile to be a top priority in their plans going forward, and 80% of marketers are using location targeting for mobile ad campaigns.

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The Meaning of Local Infograph

What does local mean to you?

New research from xAd shares the results of a consumer survey that uncovers insights about why where you live is a strong indicator of intent and preference.

Learn why the context of local is key to understanding consumer audiences.

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Mobile Creative Best Practices Infograph Series

A well-rounded mobile plan leverages essential location insights from strategy to ad creative. So why are you still re-purposing your digital ad creative for your location campaigns?

Our veteran creative team developed this infographic series to help you develop location ad creative that performs for YOUR individual brand or business category.

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10 Surprising Facts About Places - Infograph

Attention Marketers! Think a street address is the most accurate form of location information available? Think again.

Learn the surprising and essential facts that make mobile the first and only medium to successfully harness the power of place.

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2015 State of the Market Report

The 2015 State of the Market report from xAd’s Insights team gathers forecasts and analysis from top researchers on the explosive growth of mobile device ownership and ad spend. In addition to the overview of the mobile landscape, the report identifies four key trends emerging from 2014 which will shape the mobile market moving into 2015 and beyond: programmatic, large-format phones, location-aware apps and mobile-driven commerce.

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Mobile Path to Purchase
2014 UK Study - Understanding Mobile's Role in the Retail Path to Purchase

With mobile playing such a crucial role in retail decisions, there is real potential for marketers to influence purchases. Considering that the majority of mobile shoppers still have a decision to make when they first pick up their mobile device, reaching these consumers with the right message at the right time can have a major impact on their selection.

Continuing the 2014 UK Mobile Path to Purchase series, we take a dive into mobile-driven retail activity to understand how marketers can truly affect activity from research to point of sale.

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Mobile Path to Purchase
2014 US Study
Mobile Consumer Profile: Age & Gender

Mobile continues to impact consumers’ lives, as devices travel alongside users on the go and inform the way they make decisions. Said mobile usage, activities and engagement all vary depending on a user’s age and gender, however. xAd’s newest study reveals just how greatly generation and gender affect the way we use our devices, providing marketers with a deeper understanding of their mobile audiences.

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Mobile Eve: How Retail Stores Can Make The Most of Last Minute End-of-Year Holiday Shopping

It’s safe to say smartphones have made our lives much easier. They can now point us toward the nearest department store or superstore, show us their end-of-year opening hours and even navigate us to their massive car park that will surely be jam packed with other like-minded, last minute in-store end-of-year holiday shoppers. We call this activity Mobile Eve.

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Mobile Path to Purchase
2014 UK Study
Ad Receptiveness, Engagement
and Action

This year, consumers were 76% more likely to say that ads are informative and helpful compared to just one year ago. Not only are consumers becoming more receptive to mobile ads in general, but more and more consumers are clicking on ads to look up contact info or to find a local business. This U.K. focused report discusses how to take advantage of mobile ads to ensure consumers interact and engage with ads, ultimately converting and completing the purchase.

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NEW* Q2 2014 Mobile-Location Insights: The Mobile Traveller

As travel becomes one of the fastest growing categories for mobile, marketers need to effectively reach travel consumers whether they are on the go or at home. While travel does not typically involve specific business locations the way retail or restaurants might, mobile location is still an essential tool in the travel marketer’s arsenal, allowing advertisers to make the most of their ad money while amplifying the reach of campaigns in any other medium.

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Mobile Path to Purchase
2014 US Study
Ad Receptiveness, Engagement
and Action

Advertisements allow us to raise awareness, inform consumers, offer deals and drive shoppers in store. As technology and consumer reliance on mobile grows, mobile advertisements are becoming more sophisticated and offering users value for interacting with the advertisements in the form of coupons, easy contact info or local relevance. In fact, this year we found that consumers were 113% more likely to say that ads were informative or helpful than they did just a year ago.

In this report, we explore mobile consumer behaviour related to interaction with mobile advertising in order to help brands and businesses understand how to make their campaigns not just more memorable but more meaningful.

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Mobile Path to Purchase
2014 UK Study - Transforming the Purchase Process

As the UK mobile market continues to expand, important shifts can be found in how, when and where mobile consumers leverage smartphones and tablets to conduct their daily lives. The 2014 UK Mobile Path to Purchase series dives into the data associated with these trends, as well as a closer look at behaviours specific to the Retail, Insurance and Telecom industries.