University Library

Mobile Path to Purchase Study

2016:

The Global Retail Shopper

UK study – Understanding location commerce in the UK market

Germany study – Understanding location commerce in the German market

China Study – Understanding Location Commerce in the Chinese Market

LU_avatar2015:

UK study – reaching a moving consumer to win in mobile

US Study – Reaching a Moving Target to Win in Mobile

2014:

UK Study – Understanding Mobile’s Role in the Retail Path to Purchase

US Study – Mobile Consumer Profile: Age and Gender

UK Study – Ad Receptiveness, Engagement and Action*

US Study – Ad Receptiveness, Engagement and Action

Mobile Path to Purchase 2014: UK Study Overview – Transforming the Purchase Process

Mobile Path to Purchase 2014: US Study Overview – The New Shopper Mindset

2013:

Insurance – Mobile Path to Purchase

Banking & Finance – Mobile Path to Purchase

Gas & Convenience – Mobile Path to Purchase

Mobile Path to Purchase – UK Edition

Retail – Mobile Path to Purchase

Mobile Path to Purchase 2013 Study Overview*

2012:

Auto Report – Mobile Path to Purchase*

Restaurant Report – Mobile Path to Purchase*

Travel Report – Mobile Path to Purchase

Mobile Path to Purchase 2012 Study Overview*


Quarterly Reports

2016:

Q4 QSR Foot Traffic Trends Report*

Q3 QSR Foot Traffic Trends Report*

Q2 QSR Foot Traffic Trends Report*

Q1 QSR Foot Traffic Trends Report*

2014:

Q2 2014 Mobile-Location Insights: The Mobile Traveller*

Q1 2014 Mobile-Location Insights: Reaching Your Audience on Mobile

2013:

2013 Year in Review: Mobile’s Big Impact on Retail

Mobile-Location Insights: Q3 2013

Mobile-Location Insights: Q2 2013

Mobile-Location Insights: Q1 2013

2012:

Mobile-Local Performance Stats: 2012 Year in Review*


White papers

2016 Location: A Strategic Marketing Imperative – in Partnership with Forbes Insights 

2016 State of the Market Report*

2016 Demystifying the realities of location accuracy

2015 Global Location Snapshot

2015 State of the Market Report*

Mobile Eve: How Retail Stores Can Make the Most of Last Minute Holiday Shopping*

Reaching Mobile Dads & Grads*

3 Ways to Engage Mobile Mums During Back to School*

Top 5 Mobile Marketing Best Practices


Infographics

NFL Foot Traffic Face Off: Patriots vs. Jets

NFL Foot Traffic Face Off: Cowboys vs. Eagles

Global Retail Shoppers on the Mobile Path to Purchase

2016 US Open: Serving up insights around NYC’s big tennis event

What people say vs. what they actually do*

Cannes Lions 2016: Top sessions and soirées at advertising’s biggest festival*

May 2016 holiday foot traffic*

The Meaning of Location*

Mobile creative bestpractices infograph series*

10 Surprising Facts About Places*

Mobile Travel Search Takes Off! – Q1 2012 Report*

Mother’s Day Mobile Shoppers – Planners or Procrastinators?*

Most Romantic Mobile Cities*

 

*Available in English Only