DoubleVerify Bolsters Mobile In-App Viewability Solution with New Certified Partners AOL, xAd, Pocketmath, and Ubermedia
xAd | 10/26/2016
NEW YORK, NY – Oct. 20, 2016 – DoubleVerify (DV), the recognized leader in digital quality solutions, today announced the expansion of its mobile in-app viewability solution with newly certified partners AOL, xAd, Pocketmath, and Ubermedia. DV provides brand advertisers with total transparency into how their digital ads are being viewed across mobile in-app, mobile web and desktop platforms.
These newest partners have been certified by DV for the quality of their mobile measurement technology to ensure accurate performance metrics and the elimination of reporting disparities.
“As brands are increasing their mobile marketing budgets, it’s critical they have full transparency into engagement metrics across all screens and ad formats,” said Matt McLaughlin, COO at DoubleVerify. “Advertisers expect accurate and dependable metrics on the performance of their digital media investments.”
These new certified partners join Amobee, InMobi, Innovid, Medialets, Mobilefuse, and Ubimo who DV announced mobile certifications with earlier this year.
“xAd’s collaboration with DoubleVerify is a critical step forward in integrating and standardizing trusted mobile metrics with other more mature channels,” said the Chief Marketing Officer, Monica Ho at xAd. “Working with DoubleVerify strengthens our ability to maximize our clients’ ad dollars and our commitment to uphold premium standards in viewability.”
“As a company that focuses so heavily on the mobile domain, we make a point to ensure that technology from companies like DV run smoothly on our platform,” said Nuno Jonet, Director of Product at Pocketmath. “DV offers customers great confidence, which is vital when it comes to media buying and getting the results they’re hoping for.”
“Protecting the integrity of the mobile advertising experience through transparency is very important to UberMedia,” said Gladys Kong, CEO of UberMedia. “DoubleVerify’s certification authenticates quality and performance across digital and social platforms to ensure that marketers are transacting on high quality media, especially on mobile. We look forward to the many benefits of partnering with DoubleVerify and continuing to ensure the value of in-app and mobile web advertising investments for all our partners.”