EU-U.S. Privacy Shield
xAd, Inc. participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework. xAd is committed to subjecting all personal data received from the European Economic Area (EEA), in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield List: https://www.privacyshield.gov/list.
xAd’s Website and Ad Platform Privacy policies, below, describe the types of personal data xAd collects, the types of third parties to which it discloses personal data, and the purposes for which it does so. Residents of the EEA have the right to access the personal information that xAd maintains, and in some cases, may have the right to correct or amend information that is inaccurate or has been processed in violation of the Privacy Shield Principles, to the extent allowed by law. To exercise this right, contact us at requests@xAd.com. For information on opting out of interest-based advertising delivered by xAd, please see the Choice section of this Policy below.
xAd is responsible for the processing of personal data it receives, under the Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf. xAd complies with the Privacy Shield Principles for all onward transfers of personal data from the EEA, including the onward transfer liability provisions.
With respect to personal data received or transferred pursuant to the Privacy Shield Framework, xAd is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, xAd may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
Effective Date: March 20, 2017
Overview of xAd’s Services
xAd is a mobile advertising platform specialising in location-powered mobile ads. Our Services combine data, technology and strategy to help advertisers reach the audiences most likely to be interested in their products or services.
xAd adheres to the Digital Advertising Alliance’s (“DAA”) self-regulatory principles, the Digital Advertising Alliance Canada’s (“DAAC”) self-regulatory principles, the Internet Advertising Bureau (“IAB”) UK’s Good Practise Principles for Online Behavioral Advertising and the European Interactive Digital Advertising Alliance’s (“EDAA”) self-regulatory principles. You can learn more and opt out of behavioral advertising from the Internet Advertising Bureau.
Data Collection & Use
We may collect non-personally identifiable information from mobile devices using cookies, scripts, web beacons, or other similar techniques. These technologies are used to collect digital actions of users that visit and use mobile websites and applications, or interact with ads presented in mobile websites and applications of our platform members. We also receive other data (e.g., demographic information) from third parties that we combine with the data we collect through the Services.
The data we collect can include a device identifier, browser and operating system type and version, device type, and other data from or about a mobile device, as well as information about users’ web viewing and application use. This data may be collected over time across different apps, websites, browsers or devices. We may also receive data related to the location of a mobile device from platform members and other parties. We retain data used for interest-based advertising only as long as we have a legitimate business purpose to retain such data, or as otherwise required by applicable law.
We may use data for purposes including analytics, research, reporting, Service enhancements and other business operations, predicting possible relationships among different browsers and devices, frequency capping, and in multiple ways to make ads more relevant. For instance we may use the location related data to present ads from a local business or use that and other data we collect to deliver ads that the user may find more relevant to their interests. Another example would be using this data to create “segments” – groups of users that are inferred to share similar interests.
We use data collected across different devices and from non-affiliated websites and applications over time to provide advertising relevant to interests inferred from this data for our clients. This form of advertising is known as interest-based advertising. We may also partner with other ad companies to extend our audiences across different browsers and devices for interest-based advertising purposes.
You may download DAA’s AppChoices mobile app, or the TRUSTe mobile app, on your iOS or Android device in order to exercise choice regarding the collection of application activity use for interest-based advertising by us and other companies that participate in those choice tools on this device. Links to those applications are below:
DAA AppChoices iOS
DAA AppChoices Android
TRUSTe mobile app iOS
TRUSTe mobile app Android
If you would like to exercise choice regarding our, and for other third parties that participate in the DAA Choice Page, collection of web viewing data from web browsers for interest-based advertising purposes on this device, click here.
When you make your choices on your browser or device using these choice tools, we will stop using data from that browser or device for interest-based advertising on it. We will also stop using data collected from that browser or device on other browsers or devices associated with it, and will stop using data collected from those associated browsers or devices for interest-based advertising on the opted-out browser or device. For iOS and Android users, to limit use of precise location data for use in interest-based advertising, you can turn location services off through your device settings.
Note that electing to opt out from xAd services will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests. In addition, note that if you use a different browser or device, erase cookies from your browser, or reset your platform ad identifier, you may need to renew your opt-out choice. In addition, we may still collect data in browsers or apps for non-interest based advertising purposes such as for analytics and reporting purposes, operations, improving our services and frequency capping.
We may share non-personally identifiable information with our affiliates, third party partners and agents for advertisement targeting, audience extension across different browsers and device, to make and create offers, to provide reporting to advertisers and clients, to improve our systems and products, and for other research and analytical purposes.
We may also share data with third-party contractors and service providers who work on behalf of us. We may disclose data in response to subpoenas, court orders, or other legal process, or to establish or exercise our legal rights and obligations or defend against legal claims. We may also transfer data in the event of an acquisition or merger with another company, including at bankruptcy.
Our services are not intended for children under the age of 13, and we do not knowingly collect information from children under the age of 13.
Voluntarily Submitted Information on our Websites
Information Collection & Use:
When you use the Website, you may encounter areas that allow you to voluntarily enter personal information, which includes your name, email address, telephone number and mailing address.
You may provide this information to us when you sign up for our newsletter, request information about products, apply for a job, fill out surveys, or otherwise provide personal information to us.
We may use personal information for, among other things:
• Internal record keeping;
• Communicating with you about site updates and your inquiries, as well as offering products, content and services that we believe may be of interest to you;
• Customising the Website; and
• For purposes disclosed at the time of collection.
If you would prefer not to receive communications from us in the future, please follow the unsubscribe instructions available in each communication.
When you browse our Website we may collect various non-personal information, including, but not limited to: IP address, web pages visited, links clicked, your operating system and browser type and your mobile device identifier. Such information is used for the purposes of operating and improving our Website, analysing demographic and statistical research about website usage, customising offers, and monitoring the Website for compliance with our terms of service and the law, as well as other purposes.
This non-personal information may be collected through various technologies, including but not limited to “cookies”.
We will not sell, rent, license, trade or disclose your personal information to an unaffiliated third party, except with your permission or for circumstances described in this policy. We may share personal and non-personal information in certain circumstances, including sharing with:
• Third party service providers that assist us with our CRM management and infrastructure needs;
• Our subsidiaries and affiliates;
• Entities as required by a court order, subpoena, warrant, or when otherwise required by law;
• Entities as part of a sale or merger of all or part of our business, including at bankruptcy;
• Third parties for our direct marketing purposes; and
• Entities to protect our rights and the rights of third parties.
Links to Other Websites
We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once it is received.
Update Personal Information
If you wish to update or request deletion of the personal information you have previously provided to us, such as your email or phone number, you may do so by writing us at email@example.com stating that request. We will respond to your request within a reasonable timeframe.
We may partner with ad networks and other ad serving providers (“Advertising Providers”) who serve ads on behalf of us and others on non-affiliated sites. Some of those ads may be personalised, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your visits to this site and elsewhere on the Internet over time.
You may visit www.aboutads.info to learn more about this type of advertising and how to opt-out of this type of advertising by companies participating in the Digital Advertising Alliance self-regulatory program. xAd adheres to the Digital Advertising Alliance’s Self-Regulatory Principles. Note that electing to opt out will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests. In addition, note that if you use a different browser or erase cookies from your browser, you may need to renew your opt-out choice. If you wish to opt out of interest-based advertising click here, or if located in the European Union click here. Please note you will continue to receive generic ads.
This Website is not intended for the use of children under the age of 13. We do not knowingly collect information from children under the age of 13.
One World Trade
New York, NY 10007
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.