Buy and manage all of our available advertising products in a single, easy-to-use platform. And, with readily accessible reporting and analytics, you can track and optimise your campaigns in just seconds. Whether you’re looking to increase brand awareness, in-store visits or website traffic, let Ads Manager help you achieve your marketing goals.
For years we’ve been targeting consumers based on assumptions. But if there’s one thing we know, it’s that human nature is unpredictable. So why do we target people based on what we think they’ll do or where we think they’ll be?
GroundTruth enables marketers to reach the right people in real places in real-time. GroundTruth’s platform combines real-time location data and accurate places to influence where people will actually go next with precision, scale and confidence.
Our groundbreaking Cost Per Visit solution removes the risk or guesswork of traditional media buying, as marketers pay only when in-store visits occur. This new model shifts accountability from the buyer to the partner, bringing improved transparency and simplicity to the advertising industry.
GroundTruth provides both turnkey and custom location-based inventory via our programmatic offering. GroundTruth’s open exchange offering delivers access to large scale, location-verified mobile audiences via our mobile marketplace partners. Marketers can also develop a premium location strategy by using GroundTruth’s private marketplace, which incorporates predefined location categories or custom location packages.
By leveraging real-time insights from GroundTruth’s location marketplace, our brand partners are able to reach relevant audiences with accuracy and scale.
GroundTruth works with major media organisations to help augment traditional advertising offerings with location-based marketing.
GroundTruth’s partnership programme combines our location expertise with our partners’ deep channel knowledge to create a cross-channel media offering, powered by GroundTruth’s location marketplace. By partnering with GroundTruth, media organisations are able to leverage their unique place and/or audience insights to build a custom mobile solution that amplifies their existing offerings.
Get to know your users without lifting a finger with our lightweight Location SDK. Available for iOS and Android, the Location SDK tracks visits with high accuracy to brands and points of interest by combining advanced detection of smartphone signals with our Blueprints technology. Plus, with no hardware deployment, easy integration and low battery consumption, our location SDK is a must-have.