xAd receives location data from more than 500 billion ad requests each month via 100,000 mobile applications. xAd uses this technology to rank these data signals for precise, location-verified mobile inventory.
xAd Blueprints uses patent-pending technology to auto-generate geo-boundaries around key places and points of interest. xAd Blueprints provides precision for the 100 million points of interest around the world on xAd's platform.
xAd offers solutions that are designed to drive in-store traffic and sales. Marketers can leverage our first party location data to learn more about their business, actively engage their consumers through precise location and audience targeting, and measure sales impact in the moment.
MarketPlace Discovery is an insights and analytics tool enabling marketers to see the popularity of specific brands, places and points of interest based on real-time foot traffic visitation behavior.
comScore Location Lift in xAd, which uses comScore's proprietary campaign validation and lift methodology powered by xAd's Blueprints™ technology, enables advertisers to measure the reach and frequency of their mobile campaigns and understand how campaign delivery influenced store visitation based on actual foot traffic into stores.