Powered by Blueprints™, GroundTruth Location Audience enables marketers to target consumers based on their past visitation behaviour to specific business locations or points of interest.
Powered by Blueprints™, GroundTruth Behavioural Audiences enables marketers to target audiences based on real-world location indicators and demographic information derived from visitation patterns.
Powered by Blueprints™, Neighbourhoods allows marketers to target unique geo-defined areas based on visitation patterns to individual businesses or points of interest.
Leverage GroundTruth Proximity Targeting to engage consumers as they are around businesses or points of interest to impact immediate and future behaviours.
Our data lets you see exactly where your audience lives and where, when and how they shop. Plus, we’ll give you over 4,500 audience segments so you can target with more specificity than ever before. Want more? We’ll dig deeper and give you details such as age, gender and home postcode. From demographics on recent visitors to organic grocery shoppers—or any combination you can think of—we’ll help you understand and target your audience more effectively than ever before. You’ll never deal with CPMs when you work with us. You’ll pay a flat monthly fee for the exact audiences you want or you can select pre-made bundles.
Our platform allows us to observe how devices interact with the real world and our visitation data allows us to pass actionable insights on to you. Our data goes deep—so deep, in fact, that you can see when and where individual audience members shop, travel and live. Our Blueprints technology accesses users’ devices directly, rather than using ad requests. When coupled with our patented latitude and longitude verification system, it adds up to the most accurate visitation data set available today.
In the United States, over 65 million users enter Blueprints each month and each user visits 16 distinct Blueprints on average. All of that adds up to more than a 20 billion Blueprints global visits annually. Want to learn more? Let’s get in touch.
Buy and manage all of our available advertising products in a single, easy-to-use platform. And, with readily accessible reporting and analytics, you can track and optimise your campaigns in just seconds. Whether you’re looking to increase brand awareness, in-store visits or website traffic, let Ads Manager help you achieve your marketing goals.
Know exactly who you’re reaching with every campaign. Create customised audience segments based on real user data, including real-world behaviours and demographic details.
Monthly users reached
Global visits annually
HOW IT WORKS
Work with our location experts to better target, influence, learn and analyze your consumers. Based on your desired outcome, drive unprecedented performance and confidently measure the real-world impact.
Powered by our patented GroundTruth Blueprints™ technology, GroundTruth MarketPlace™ is the first and only transparent, self-serve marketing platform for location-based campaign buying and reporting.
GroundTruth's open exchange offering delivers access to large scale, location-verified mobile audiences via our mobile marketplace partners. Marketers can also develop a premium location strategy by using GroundTruth's private marketplace, which incorporates predefined location categories or custom location packages.
Let our sales team educate and empower you with the potential of location marketing. Through knowledgeable and timely guidance, we can help you harness the power of location to supplement your own media inventory. We’ll teach you how to leverage our proprietary tools so that you may begin selling GroundTruth solutions right away!
"Through joint development with GroundTruth, we are expanding our platform to include additional signals and groundbreaking sophisticated analytics for the benefit of our advertising clients."
- Andy Sriubas | OUTFRONT MEDIA | Chief Commercial Officer
Order, customise and manage your location-based campaigns on your own time and location that our Account Management team will support for you. Our products are available for you at your fingertips with our intuitive platform.
Our channel partners have access to our self-serve platform for building and managing location-based campaigns. Creative aspects of each campaign can be designed directly on our platform. You can also reach different audiences based on their past visitation patterns and customer or even competitor’s location.
Location-based advertising drives significantly higher revenue for publishers and developers, as well as greater engagement with consumers. With GroundTruth, you can earn more money on your inventory and provide more relevant ads for your consumers.
Everyone wins with location-targeted mobile advertising.
Location SDK enables publishers to provide location intelligence to their app to improve in-app user experience, drive user engagement and gain customer insights. Powered by GroundTruth Location Verification and Blueprints™ technology, the lightweight SDK enables selection of optimum location signal and ties the raw location information with real world point of interests to provide contextual relevance.