5 Data Points You Need To Know From xAD, Nielsen, IAB Chetan Sharma & Mogreet

xAd | 05/25/2012

The majority of mobile local search click actions were calls in 1Q2012. According to a report released by xAd, placing a call to a local business was the leading secondary action after a mobile-local search ad click.

Nielson has release a report that details how U.S. smartphone owners using their devices while shopping in-store, revealing that barcode scanning activities differ significantly depending on the type of store.

A new study from the Interactive Advertising Bureau underlines the strong use of mobile by consumers while they are inside a retail store.

  • Ironically, it is also the mobile phone that might be hindering mobile commerce. The report reveals just over half (53 percent) of users have stopped an in-store purchase due to precisely this reason.
  • Joe Lazlo, senior director of the Mobile Marketing Center of Excellence at the IAB, New York commented: “Since we all love to make the best use of our time and money, these kinds of behaviors are likely to spread and become mainstream really quickly. Fighting this trend is certainly going to be a losing strategy, so I predict that savvy marketers will learn to live with, and even court, these newly empowered consumers, who can and do leave a store if they discover a better deal somewhere else.”
  • SOURCE: http://www.mobilecommercedaily.com/2012/05/17/53pc-of-mobile-users-stop-an-in-store-purchase-because-of-their-phone

Mobile data volume continues to grow from strength to strength, according to a recent report from Chetan Sharma summarizing developments in the U.S. wireless market 1Q2012. In fact, smartphone data consumption at some operators in the U.S. is averaging close to 800 MB/mo.

Twice a year Mogreet brings us its view of rich media trends and the uptake of mobile video. The new edition of the company’s Mobile Marketing Analytics Report shows particularly strong growth in mobile video views by Samsung users.

  • Apple iPhone continues to lead mobile video messaging usage, increasing from 7.4 percent to 23.6 percent since August 2011.
  • Samsung devices is quickly gaining ground, increasing from 2.9 percent to 21.9 percent over the same period.
  • SOURCE: http://blog.mogreet.com/

Originally published May 25, 2012 in Mobile Groove