Dan Hight — SVP Channel Partnerships

Based in our NYC headquarters, Dan is spearheading GroundTruth’s (formerly xAd) platform partnership strategy by working with programmatic and traditional media companies in efforts to amplify their reach in mobile location.  His team provides scalable solutions that deliver the most precise location and audience based mobile campaigns through a variety of service offerings including RTB, managed service and soon to be self-service. After nine years in the local directory space, his expertise is an invaluable resource in our continued development of local partnerships.

During his long career in local advertising Dan spent nine years at SuperMedia where, as Director of National Sales, he guided an interactive marketing sales force in targeting certified marketing representatives and agencies. After having grown SuperMedia’s business from less than $20 million to over $40 million, he was appropriately named Director of Strategic Marketing. In addition, Dan has a telecom background due to his work with Nortel Networks, where he led a professional services team in building wireless networks, namely Cricket Communications.