The goal:

To target BMW’s core audience and drive engagement and awareness of the new BMW 7 Series.

Our location solutions.

Proximity targeting competitor dealerships to increase brand awareness among the luxury car buying audience.

  • Audience targeting using Experian data to identify and reach high-income individuals and luxury car drivers at home.
  • Retargeting audience members previously exposed to the BMW 7 Series ad, to re-engage throughout the day.

  • Store visitation beta study, using GroundTruth BlueprintsTM technology, to measure the footfall of exposed users.

  • Creation of high-impact expandable banners as added value.


Case Study / BMW

Proximity Targeting successfully used location data to reach BMW UK’s core audience with the highest expansion rate, 3% above benchmark and indexed highest for driving people to BMW UK dealerships.

Audience Targeting is important for driving deeper engagement and brand awareness, which is key for a considered purchase such as a car. The audience had the strongest engagement rates which were 10% higher than proximity.

1 %

above benchmark

1 %

increase in engagement rates