The goal:

To drive awareness of Oxfam America Unwrapped and to reach consumers at moments during the holiday shopping season when they are in the gift-giving mindset and are more likely to purchase gifts that give back.

Our location solutions.

Proximity Targeting at shopping centres, malls and grocery shops to reach people preparing for the holidays who are in the gift-giving mindset, as well as targeting Oxfam America’s out-of-home media placements and street canvassers to amplify their messaging.

Audience Targeting to charitable individuals who have a higher propensity to donate to meaningful causes.




Case Study / Oxfam

We helped Oxfam America drive holiday donations by leveraging our location technology.

1 %

increase in donation trees

1 %

increase in donations of wells